Developer profile

WHG (International) Limited

Operates William Hill, one of the longest-running betting brands, under UK Gambling Commission license.

Verified publisher

Apps published

Average rating

0.0 ★

Headquarters

Gibraltar

WHG (International) Limited, registered in Gibraltar, operates William Hill - one of the longest-running betting brands in this catalog, founded in 1934 - as part of evoke plc.

Licensing and regulation

WHG (International) Limited, registered in Gibraltar, holds UK Gambling Commission remote operating licence account number 39225, and is a wholly owned subsidiary of evoke plc (formerly 888 Holdings, renamed after its 2022 acquisition of William Hill's non-US operations). The UK Gambling Commission is generally considered one of the stricter regulators in this catalog's licensing landscape, in contrast to the Curaçao licenses most other operators here rely on.

William Hill Organization Limited (a related entity) paid a £19.2m penalty to the UK Gambling Commission over what regulators called "alarming" and "widespread" failings in social responsibility and anti-money-laundering controls. Separately, evoke plc is currently the subject of a pending £243M acquisition by Bally's Intralot (announced June 2026), so the corporate structure described here may change once that deal clears regulatory review.

Legal & registration